United States

Emerging Strategy provides strategic intelligence to U.S. clients expanding internationally and domestically, using advanced research tools and deep industry expertise. We serve Fortune 1000 companies, startups, SMEs, investors, and nonprofits, with insights featured in top publications like WSJ and CNBC. Consistently ranked as a top market research firm in the Washington DC area and the U.S., we are recognized by leading business ratings providers such as Clutch and The Manifest.

United States Insights

The AI The Feds Are Buying

What we found in DoD, FAA, IRS, USPTO, TSA, and VA

The Familiarity Moat

Blackboard defined the LMS category. Can it survive what it helped create?

The Quiet Decline of Accreditation

Higher Ed’s Gatekeeping System Is Being Tested, and What Comes Next

The Harvard Shockwave

A Survival Playbook for Universities Under Attack

The false floor beneath your SaaS stack

Cloud prices, regulatory shields, and platform stability all feel “known” until the ground shifts. The next shock won’t be technical. It’ll be political.

The College Shrinks, The Town Collapses

Strategies to reverse the decline of America's small-town institutions

the undergrad experience that matters

Why the post-AI $80K/yr Classroom Still Has a Future

"Worst Majors" Rankings are Shallow

Superficial analysis is distracting Education leaders, Students and Parents

The Nostalgia Trap

Why David Brooks Gets Parenting, Class, and American Competitiveness All Wrong

"Strategic Uncertainty" Isn't Strategy

Game Theory Lessons for Trump’s 2025 Tariff Doctrine

United States Case Studies

International Growth Opportunities for Cloud-Based Curriculum and Assessment Product

Exploring global expansion in the assessment industry. Our approach helped our client identify international market opportunities in the cloud-based curricula and assessments market.

Competitive Analysis of US Soft Skill Certification Market

Market positioning in the US soft skill certification market. Learn about our actionable insights on gaining a competitive edge in the US market for oral communication certifications.

Competitor Benchmarking of Healthcare Licensing Examination Providers in the US

Learn about insights we provided to our client to adapt to changing credentialing challenges, guide R&D, regain market share, and stay competitive in the healthcare assessment market.

Market Landscape and Customer Needs Analysis for Workforce Training Software in the US

Our team conducted a comprehensive analysis of the US corporate digital training landscape in healthcare and finance, providing valuable insights for our client's expansion decisions.

Market Size of Higher Education Analytics Market in the US

Our client sought to enter the US higher education analytics market. Our data-driven insights helped them gauge market trends, assess growth potential, and make informed decisions for strategic expansion into this dynamic sector.

Product UX/UI Benchmarking for Personalized PreK-12 Learning Platforms in the US

Read how our comprehensive market analysis and competitive benchmarking allowed our global education publisher client to enhance their personalized teaching and learning platform.

Competitive Analysis and Market Landscape for Large Market Commercial Cards

Growing in the Large Market Commercial Cards (LMCC) sector. Our competitive analysis enabled our client to prioritize and implement successful market-driven strategies.

Rear-View Mirror Competitive Analysis in Europe, North America, and Asia

Global expansion of rear-view mirror sales to MD and HD truck markets. Our evidence-based approach enabled our client to gauge market size accurately, understand the competitor landscape, and fine-tune their expansion strategy for success in Europe, North America, and Asia's MD and HD truck markets.

Competitive Benchmarking of Global Test Prep Company in the United States

Safeguarding market share in the test prep industry. Our in-depth analysis of emerging competitors' digital presence, product offerings, and market strategies empowered our client to make informed decisions, ensuring their continued prominence in the ever-evolving US test prep landscape.

Market Size and Competitive Intelligence on Scientific Equipment for Education in the US

Expanding market share as a provider of scientific equipment in the education sector. Through comprehensive research spanning two phases, we provided actionable insights into the market size, competitor volume, and spending trends, allowing our client to capitalize on growth opportunities.

Diamond Like Carbon (DLC) Coating Market Analysis for North America, EMEA, and APAC

Understanding the global Diamond-Like Carbon (DLC) coating market. This case study covers a deeper understanding of the market for DLC coating, including applications, coating types, market size, and distribution channels across North America, EMEA, and APAC regions.

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