A global publisher of PreK-12 content sought to expand its education technology product offering with a state-of-the-art personalized teaching and learning platform for US PreK-12 students. However, they faced a highly competitive digital personalized learning space and needed to differentiate their platform to stand out. To achieve this, the client's sales, marketing, and product teams required detailed insights into the competitive landscape and effective go-to-market strategies.
We divided the study into two parts. In Part 1, we conducted a comprehensive market analysis, mapping out the US PreK-12 learning platforms. This included established and emerging players, their target segments, market share, and existing customers. In Part 2, we performed a deep product and marketing strategy benchmarking of five competitor platforms based on their market position, product vision, and quality. We focused on various themes, including curriculum alignment, user experience features, content integration, assessment tools, and value propositions.
Our evidence-based insights empowered our client's product development team to evaluate and enhance their platform's features for maximum competitiveness. Additionally, our analysis provided the sales and marketing teams with valuable knowledge to craft targeted messaging and positioning strategies, ensuring a compelling value proposition to their target audience in the crowded personalized learning market. With our data-driven approach, our client was poised to thrive in the PreK-12 personalized learning space.