Emerging Strategy is an award-winning management consulting firm that provides strategic market intelligence and advisory services to decision-makers for market entry, customer acquisition and growth.
Our engagements have spanned more than 50 countries across 6 continents, and we are known for our unique abilities to identify, gather, analyze and communicate intelligence in particularly challenging environments such as emerging markets, frontier markets and other opaque markets.
We are trusted by Fortune 1000 companies, high-growth start-ups and SMEs, investors, industry associations, and major non-profit organizations.
Our insights have featured in reputable publications such as The Wall Street Journal, CNBC, Fortune, Ed Week, and others.
Emerging Strategy was founded in 2006 and today operates as a fully remote organization with full-time team members in over 10 countries.
Emerging Strategy provides strategic intelligence to clients who need to make decisions about their strategy and tactics. Inspired by the Strategy Choice Cascade of former Proctor and Gamble CEO A.G. Lafley and former Rotman Business School Dean Roger L. Martin, our work largely focuses on choices #2 and #3: "Where to play?" and "How to win?"
Informing "Where to Play"
Access a global analyst team that leverages industry and geographic experience and analytical skills to deliver results.
Informing "How to Win"
Access global primary research capabilities via our "feet-on-the-ground" in key markets. Surveys, interviews, and sophisticated pricing research techniques.
Access global competitive intelligence capabilities that meet the highest ethical standards.
Access experienced strategy professionals with industry and geographic experience combined with deep insights from industry experts and subject matter specialists as needed.
Access a global analyst team that can leverage their presence spanning 14 time zones to operate around the clock if needed, delivering high-impact results within tight deal timeframes.
Ongoing Decision Support
Access a global team of experienced researchers and analysts who work with you as an extension of your Strategy, Intelligence, or Research function. Your dedicated Account Team includes two senior points of contact.
Market Research, Strategic Market Intelligence, Advisory Services, and Consulting
Primary research including qualitative research via in-depth interviews and quantitative research via surveys
Secondary research using public sources and proprietary sources, including syndicated research and data
Data mining using custom-built software and machine learning to automate the collection, cleaning and output of data
Multiple languages for primary research and secondary research, with native language speakers
Analysis and triangulation to transform research into intelligence
Conjoint Analysis and other powerful pricing analysis tools
Data Visualizations that make it easy for clients to review intelligence
Customized dashboards to facilitate the sharing of metrics
Actionable intelligence and conclusions for an executive audience
Recommendations on strategic initiatives such as Market Entry, Launching a new Product or Service, pursuing M&A or Partnerships
Embedding experts who are senior executives with operating experience in the relevant industry, product and geography combination
Piloting B2B sales in a new market by prospecting with potential customers
Pre term-sheet discussions with potential M&A targets or business partners
Workshops and training for our client's employees