United States

Emerging Strategy provides strategic intelligence to U.S. clients expanding internationally and domestically, using advanced research tools and deep industry expertise. We serve Fortune 1000 companies, startups, SMEs, investors, and nonprofits, with insights featured in top publications like WSJ and CNBC. Consistently ranked as a top market research firm in the Washington DC area and the U.S., we are recognized by leading business ratings providers such as Clutch and The Manifest.

United States: Insights

The AI The Feds Are Buying

What we found in DoD, FAA, IRS, USPTO, TSA, and VA

The Familiarity Moat

Blackboard defined the LMS category. Can it survive what it helped create?

The Quiet Decline of Accreditation

Higher Ed’s Gatekeeping System Is Being Tested, and What Comes Next

The Harvard Shockwave

A Survival Playbook for Universities Under Attack

The false floor beneath your SaaS stack

Cloud prices, regulatory shields, and platform stability all feel “known” until the ground shifts. The next shock won’t be technical. It’ll be political.

The College Shrinks, The Town Collapses

Strategies to reverse the decline of America's small-town institutions

the undergrad experience that matters

Why the post-AI $80K/yr Classroom Still Has a Future

"Worst Majors" Rankings are Shallow

Superficial analysis is distracting Education leaders, Students and Parents

The Nostalgia Trap

Why David Brooks Gets Parenting, Class, and American Competitiveness All Wrong

United States: Case Studies

International Growth Opportunities for Cloud-Based Curriculum and Assessment Product

Exploring global expansion in the assessment industry. Our approach helped our client identify international market opportunities in the cloud-based curricula and assessments market.

Competitive Analysis of US Soft Skill Certification Market

Market positioning in the US soft skill certification market. Learn about our actionable insights on gaining a competitive edge in the US market for oral communication certifications.

Competitor Benchmarking of Healthcare Licensing Examination Providers in the US

Learn about insights we provided to our client to adapt to changing credentialing challenges, guide R&D, regain market share, and stay competitive in the healthcare assessment market.

Market Landscape and Customer Needs Analysis for Workforce Training Software in the US

Our team conducted a comprehensive analysis of the US corporate digital training landscape in healthcare and finance, providing valuable insights for our client's expansion decisions.

Market Size of Higher Education Analytics Market in the US

Our client sought to enter the US higher education analytics market. Our data-driven insights helped them gauge market trends, assess growth potential, and make informed decisions for strategic expansion into this dynamic sector.

Product UX/UI Benchmarking for Personalized PreK-12 Learning Platforms in the US

Read how our comprehensive market analysis and competitive benchmarking allowed our global education publisher client to enhance their personalized teaching and learning platform.

Case Study: Optimizing Business Models for Population Health Management Customer Segments in the US

Learn how our insights helped optimize our client's population health management product's business model with our evidence-based demand- and supply-side analyses.

Case Study: Market Landscape Analysis for Cloud-based Enterprise Storage in the US and APAC

Researching the global cloud-based enterprise storage market. Our analysis equipped the client with valuable insights into market opportunities, growth drivers, and major players in target regions.

Competitive Analysis and Market Landscape for Large Market Commercial Cards

Growing in the Large Market Commercial Cards (LMCC) sector. Our competitive analysis enabled our client to prioritize and implement successful market-driven strategies.