Assessments

The Standardized Testing Industry Needs to Defend Meritocracy

Standardized testing players aren't challenging criticisms their tests are biased or ineffective - this threatens the most objective element in college admissions applications.

English Language Test (ELT) Providers Impacted by Shifting Student Mobility Trends

The demand for ELTs is tied to the movement of students from non-English-speaking countries to major higher education markets. Declining international student flows to these markets are likely to impact ELT Providers heavily.

International Growth Opportunities for Cloud-Based Curriculum and Assessment Product

Exploring global expansion in the assessment industry. Our approach helped our client identify international market opportunities in the cloud-based curricula and assessments market.

Case Study: Market Landscape and Competitive Analysis of the Use of English Language Assessments by TPRs in Brazil

Identifying lucrative segments in the Brazilian assessment market, guiding their strategic investments and growth plans for the ELA business through our research insights.

Competitive Benchmarking of Global Test Prep Company in the United States

Safeguarding market share in the test prep industry. Our in-depth analysis of emerging competitors' digital presence, product offerings, and market strategies empowered our client to make informed decisions, ensuring their continued prominence in the ever-evolving US test prep landscape.

Market Opportunity for an English Language Assessment Provider in KSA and Nigeria

Explore the high-end ELAs market in the corporate segments of Saudi Arabia (KSA) and Nigeria. Our research strategy, which included competitor analysis, market volume estimation, and interviews with HR professionals, unveiled lucrative prospects for their ELA offering.

Market Landscape and Competitive Analysis of Workforce English Language Assessment in Brazil

In pursuit of market opportunities, our global client, a provider of English language assessments (ELAs), sought an evaluation of the corporate segments of the Brazilian assessment market.

Gaining Market Share in India's Graduate Assessment Landscape

Our global assessments client sought to thrive in India's graduate assessment market, known for its complexity and regulations. Through a two-phase approach, including desktop research and stakeholder interviews, we provided a deep understanding of the landscape.