the great unbundling of suite empires
AI agents are eating away the app-first value prop of Adobe, Microsoft and Salesforce
SaaS15
Actionable, customized strategic intelligence and insights supporting the growth and expansion of SaaS companies both domestically and globally.
Case Studies and More Insights
Stick to Your Lane or Expand Navigating the Strategic Dilemma in SaaS
SaaS companies must decide between staying niche or expanding into new verticals. While expansion can drive growth, it also brings risks like operational strain and regulatory challenges.
AI and the Strategic Intelligence Gap: Why Your Current Approach Isn’t Enough
Most companies’ AI adoption in intelligence is making them look more sophisticated while actually deepening their blind spots.
Generative AI in B2B SaaS: Why Monetization Might Be the Wrong Goal
Most SaaS providers are struggling to turn AI into real revenue. Customers demand AI, but don’t want to pay extra for it.
The Wiz Acquisition and Strategic Implications for B2B SaaS Executives
SaaS firms need to challenge the convenience of outsourcing security entirely to hyperscalers.
Generative AI is the Future of Information Retrieval
AI systems address limitations of keyword-driven search - cognitive overload, SEO manipulation, and problems with complex queries.