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SaaS

Actionable, customized strategic intelligence and insights supporting the growth and expansion of SaaS companies both domestically and globally.
SaaS Insights

The AI The Feds Are Buying

What we found in DoD, FAA, IRS, USPTO, TSA, and VA

The Familiarity Moat

Blackboard defined the LMS category. Can it survive what it helped create?

SaaS Is Unprepared for the Compliance-Led Innovation Curve

SaaS providers that continue treating compliance as a late-stage requirement or legal checkbox are walking blind into a market shift.

The Coming SaaS Identity Crisis: Are You Ready for Decentralized ID?

This isn't a backend upgrade. It's a go-to-market threat. 

The false floor beneath your SaaS stack

Cloud prices, regulatory shields, and platform stability all feel “known” until the ground shifts. The next shock won’t be technical. It’ll be political.

The Future of Competition When You're Not Losing to Competitors

AI agents and orchestration layers are breaking the SaaS playbook for players like Salesforce

The Great Unbundling of Suite Empires

AI agents are eating away the app-first value prop of Adobe, Microsoft and Salesforce

Stick to Your Lane or Expand Navigating the Strategic Dilemma in SaaS

SaaS companies must decide between staying niche or expanding into new verticals. While expansion can drive growth, it also brings risks like operational strain and regulatory challenges.

AI and the Strategic Intelligence Gap: Why Your Current Approach Isn’t Enough

Most companies’ AI adoption in intelligence is making them look more sophisticated while actually deepening their blind spots. 

Generative AI in B2B SaaS: Why Monetization Might Be the Wrong Goal

Most SaaS providers are struggling to turn AI into real revenue. Customers demand AI, but don’t want to pay extra for it. 

SaaS Case Studies

Market Landscape Analysis for Cloud-based Enterprise Storage in the US and APAC

International expansion for a cloud storage provider. Actionable insights on market size, growth forecasts, key drivers, and challenges enabled our client to strategically identify opportunities and devise effective market entry strategies.

BRIC Emerging Markets Strategy for Creative Professional Software at Fortune 100 SaaS Company

Expand your SaaS company's reach in emerging economies. This case study shows how we explored the preferences and behaviors of creative professionals and marketers in China, India, Brazil, and Russia, empowering our client to target the most promising markets.

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