Middle East & Africa

The Middle East & Africa offer opportunities in energy, tech, healthcare, and infrastructure, driven by it's strategic location and natural resources. However, political instability, security concerns, and economic disparities pose challenges. Success requires market-specific strategies. Emerging Strategy has full-time team members in the region and has completed client engagements in key markets, including the GCC, Egypt, South Africa, Turkey, and Pakistan.

Middle East & Africa: Insights

The Future of Digital Creativity & Software Integrations in Saudi Arabia

This White Paper explores how software integrations are driving transformation in the Creative sector in Saudi Arabia.

Middle East & Africa: Case Studies

Competitive Intelligence on Heavy Equipment Manufacturer Pricing Strategy

Our American construction equipment client sought insights into their Japanese competitor's price increase and its impact on the Middle East. We conducted research to uncover details, drivers, and dealer impacts, aiding our client in optimizing pricing and support across markets.

Diamond Like Carbon (DLC) Coating Market Analysis for North America, EMEA, and APAC

Understanding the global Diamond-Like Carbon (DLC) coating market. This case study covers a deeper understanding of the market for DLC coating, including applications, coating types, market size, and distribution channels across North America, EMEA, and APAC regions.

Market Opportunity for an English Language Assessment Provider in KSA and Nigeria

Explore the high-end ELAs market in the corporate segments of Saudi Arabia (KSA) and Nigeria. Our research strategy, which included competitor analysis, market volume estimation, and interviews with HR professionals, unveiled lucrative prospects for their ELA offering.