Client Context
A large global supplier of thin-film deposition systems sought to gain insights into the market for Diamond Like Carbon (DLC) coating. They aimed to understand typical applications and common coating types on a global scale. Specifically, they wanted to determine market size and distribution channels in North America, EMEA, and APAC regions.
Our Approach
The study was divided into two crucial phases:
Phase 1: We conducted secondary research to develop a general overview of common applications, coating types, high-use industries, key equipment, and coating service providers in each region.
Phase 2: Combining secondary research with local-language interviews, we determined market size, specialized uses, and varying distribution channels in North America, EMEA, and APAC.
Impact
Our comprehensive market intelligence provided our client with a comprehensive overview of the market for DLC coatings in the targeted regions. Armed with our insights, they were empowered to refocus discussions on expansion strategy, product positioning, and the identification of potential distribution channels in strategic markets. Our client could make informed decisions to capitalize on market opportunities and optimize their presence in the global DLC coating industry.
Related:
- Practice Area: Specialty Chemicals
- Geography: Middle East and Africa, Southeast Asia, United States
