How Elon Musk’s Politics Are Reshaping Tesla’s Brand and Customer Base
Tesla risks losing its aspirational appeal, potentially harming long-term market dominance as it alienates progressive buyers while struggling to attract conservatives.
Actionable, customized strategic intelligence trusted by leading Automotive Technology companies focused on Automotive Systems and Components, Commercial Vehicles and Construction Equipment, Autonomous Vehicles, and Battery Technology
Tesla risks losing its aspirational appeal, potentially harming long-term market dominance as it alienates progressive buyers while struggling to attract conservatives.
Tariffs on Canada, Mexico and China are reshaping the industry for Internal Combustion Engine (ICE) vehicles
China is aggressively recruiting top talent in the automotive sector, giving them a significant advantage in R&D and innovation. How can the rest of the world respond?
Understand different pricing strategies used by the aftermarkets business to maximize profitability.
The policy landscape under a Musk-aligned Trump administration is set to reshape the energy and automotive industries. Companies that proactively adapt to a blend of deregulation, infrastructure shifts, and tariff protections can position themselves strategically for success.
Our client, a leading EDLC producer, wished to expand into Asian markets. Our two-phase study combined research and customer interviews to provide actionable market insights.