The Middle East & Africa region presents opportunities in sectors like energy, technology, healthcare, and infrastructure. The region's strategic location and rich natural resources are key attractions. However, political instability, security concerns, varying levels of economic development, and commercial challenges can pose difficulties for foreign businesses. Crafting strategies that consider both the opportunities and the unique commercial challenges is essential for success in this diverse region.
Emerging Strategy has full-time team members in the region and has completed client engagements in a number of key markets including the GCC countries (KSA, UAE, Qatar), Egypt, South Africa, Turkey and Pakistan.