Annual Planning for Market Intelligence: A Practical Workbook
This Workbook offers a clear, actionable framework that guides you through planning your annual MI activities.
Resources for Decision Support Teams10
Case Studies and More Insights
Mapping Your Market Intelligence Needs: A Tactical Guide to Matching Solutions with Research Requirements
This 6-step Tactical Guide helps you ensure your market intelligence efforts are future-proof, scalable, and results-oriented.
The Essentials of SaaS Pricing Strategy
Learn essential strategies, tools and research methods used by SaaS companies around the world to optimize pricing and maximize revenue.
4 Mistakes SaaS Companies Make in Targeting Customers
Effectively targeting SaaS customers requires balancing internal data with market research and understanding customers' psychographic characteristics.