Our Featured Solution is an 'On-Request Partnership' for Customized Market Intelligence
You gain full access to all the ad hoc projects and programmatic intelligence you need to support your internal stakeholders.
We execute your projects using primary research, desktop research, and cutting edge technology including machine learning, for a fixed annual fee.
This solution will address your ad hoc project needs and programmatic intelligence needs
Markets
Competitors
Customers
Growth Strategy
Ad Hoc
Market Intelligence Projects
Market intelligence / research on a specific topic or a set of topics relevant to your business needs. This can include B2B Market Analysis, Competitive Intelligence and B2B Customer Insight. Projects are typically completed in 3-4 weeks.
The On-Request Partnership is ideal for smaller / mid-sized projects, or larger projects that can be broken into smaller phases.
Ad Hoc
Rapid Response
Requests
Quick requests that you need turned around in <1 week, such as a news development that you want more information on, a question from management that you need help answering, or any other quick ad hoc need.
The On-Request Partnership is ideal to get a quick piece of intel when you need it.
Programmatic Competitor Tracking & Market Monitoring
Recurring intelligence updates on specific competitors, customers, and market developments, delivered at the level of frequency that you need.
The On-Request Partnership is ideal for setting up regular updates on important external developments.
You may send us any number of specific requests and projects and we'll get them done, in sequence
A variety of project types are possible within an On-Request Partnership, including ad hoc 'rapid response' requests for quick turnaround support, ad hoc market intelligence projects, and programmatic competitor tracking and market monitoring
Rapid Response Request: What is the likely impact of new regulations on sales in our industry?
Rapid Response Request: Identify a list of 20-25 companies in our industry that meet our 'long-list' criteria for potential M&A targets
Rapid Response Request: Feature and price variations by country for our top 2 competitor's flagship (B2B) products.
Ad hoc project: Please profile the UX of our competitors' platforms and identify best practices in the features and workflows
Programmatic Competitor Tracking:
Update of the recent relevant activities of our top competitors
Programmatic Competitor Tracking:
Update on the recent relevant activities of our top competitors
Ad hoc project: What’s the market landscape and size of the addressable opportunity for our product in <country>?
Programmatic Market Monitoring:
Update on new developments in the B2B customer markets in which we compete
Ad hoc project: Please speak to our B2B customers to run a net promoter score (NPS) survey and understand their unmet needs.
Programmatic Market Monitoring:
Update on new developments in the B2B customer markets in which we compete
Get started on new projects immediately
An On-Request partnership with Emerging Strategy enables clients to save 28 days or more of unproductive time and hassle to initiate each and every new market intelligence or research project
Process of engaging consulting or research firms for one-off projects
Develop RFP
Send RFP to 1-3 Consulting / Research firms
Review Proposal(s)
and Negotiate
Obtain Purchase Approval
Contract and Purchase Order
Process Initial Payment
Wait for Vendor
to Kick-Off project
This extremely painful process takes about 30 business days within most Fortune 1000 companies
Outline and send us your request / project
We'll clarify or confirm your request and get started
On-Request Partnership with Emerging Strategy
We'll get started right away, usually next business day
02
DAYS FROM NEED TO PROJECT START
Feel like a productivity superstar!
Meet your objectives more quickly, less painfully
28
DAYS OF PAPER-PUSHING AND WAITING AROUND SAVED
Slash the usual cycle time to initiate new projects from 6 weeks to virtually zero
No need to seek budget or spending approval each time external support is needed
Budget a single, affordable, annual line item and don't worry about individual project expenses
An On-Request Partnership with Emerging Strategy enables clients to save up to $300,000 per year on market intelligence and research expenses
Engaging
consulting or research firms for
one-off projects
You'll spend between $200,000 to $500,000 on consultants and research firms over a 12 month period to get the same amount of work done
Your expense depends on the Tier of Service you need, and you could save up to $300,000 per year
On-Request Partnership with
Emerging
Strategy
Customer Case Study
All-Purpose Research Support for a Small Internal MI/CI Function supporting Corporate, and Multiple Business Units
The Client
Senior Program Manager of CI at a U.S. company with >$700 million in annual revenue
Summary
The partnership with Emerging Strategy has been invaluable to this small internal research function: raising its profile within the company as a true Center of Excellence, and fostering a culture of informed decision making across the company. Together, we have uncovered timely market intelligence, new opportunities, and identified potential challenges across several segments and geographies.
Feedback
"You have gone above and beyond in producing quality work. Historically we've played in more comfortable spaces - as we look at research to inform new product development and expansion opportunities, you are our go-to vendor."
Customer Case Study
Strategic Market Opportunity Identification Partner for an Executive with P&L Responsibility
The Client
The VP of Global Markets at a U.S. company with >$1.4 billion in annual revenue
Summary
Like many companies, this company had historically taken an opportunistic approach towards new markets. With a new CEO and the company's board seeking business expansion, the client is using the On-Request Partnership with Emerging Strategy to systematically identify, vet, and prioritize markets and market segments one by one, to focus the company's investments on areas of best fit and highest potential.
Feedback
"Look, I have no difficulty giving hard news to consulting firms. But you guys: the work you do, the scope of the work, timeliness, and the quality of delivery - I can't say enough. If I had a colleague who asked for a firm, I would recommend you."
On-Request Partnership Plans Available
You will receive reliable, quick, cost-effective and well-packaged market intelligence based on the research sources and methods available within the scope of our partnership
Essential
Reliable customized market intelligence based on a combination of desktop research and limited primary research
Essential
Plan Features
-
Dedicated Team
-
Transparent Workflow
-
International Capabilities
-
Desktop Research
-
Light Primary Research
-
Customer Research
1-3 week turnaround on most project requests
Classic
Robust research capabilities including access to prospective customers, online panels, and expert networks
Classic
Plan Features
-
Dedicated Team
-
Transparent Workflow
-
International Capabilities
-
Desktop Research
-
Light Primary Research
-
Customer Research
-
Prospect Research
-
Online Panels
-
Expert Networks
1-3 week turnaround on most project requests
Premium
Everything plus support for technical subject matter and
heavy-duty competitive
primary research
capabilities
Premium
Plan Features
-
Dedicated Team
-
Transparent Workflow
-
International Capabilities
-
Desktop Research
-
Light Primary Research
-
Customer Research
-
Prospect Research
-
Online Panels
-
Expert Networks
-
Technical Subject Matter
-
Deep Primary Research
1-3 week turnaround on most project requests