​Clients' Functions and Roles

​

Emerging Strategy client service teams specialize in addressing the needs of clients who sit within a corporate function at the global level such as Marketing, Sales, Strategy, or Product Management as well as supporting research functions such as Market Intelligence, Market Research, or Competitive Intelligence. 

While many of our clients have global responsibilities, we also work with clients with multi-country responsibility at regional headquarters located in North America, Asia-Pacific, Greater China, Europe Middle East and Africa (EMEA), and Latin America.

​

Why We Are Hired

​

A typical client engages Emerging Strategy to obtain customized market intelligence because of one or more of the following challenges:

• They operate in a niche that is under-served by syndicated ("off the shelf") research providers

• The topics / issues they want to understand are very specific or deep

• They are looking for intelligence related to a country or region where there is a language barrier and/or there is a barrier related to the quality or quantity of intelligence they can gather on their own

• They just don't have the internal bandwidth or resources to get this done in the time available

​​

What We Do

Support C-level executives in Marketing, Sales, Strategy and Product Management by providing the market intelligence they need

​

Washington, DC

Mexico City

Research: all Emerging Strategy engagements begin with a foundation of excellent research 

• Primary research via interviews in multiple languages, around the world

• Desktop research using public sources and proprietary sources such as syndicated research and data that we pay to subscribe to

• Data mining using custom-built software and machine learning to automate the collection, cleaning and output of data

​

Intelligence: most clients need actionable intelligence, not only research

• Turning research into intelligence through analysis and triangulation

• Using visualizations to make it easy for clients to review intelligence

• Packaging actionable intelligence and conclusions for an executive audience

​

Advisory Services: many clients need expert recommendations about a specific course of action  

• Matching experts who are senior executives with operating experience in the relevant industry, product and geography combination

• Providing recommendations to clients who need to execute strategic initiatives such as Market Entry, Launching a new Product or Service, pursuing M&A or Partnerships

​

Consulting: some clients have limited personnel or local operating experience, and need execution support

• Prospecting with potential customers to pilot B2B sales in a new market

• Engaging in pre term-sheet discussions with potential M&A targets or business partners

• Conducting workshops or training for our client's employees

​

Industry Focus

We have two key industry practice areas:

• B2B Practice: we partner with US companies operating in or expanding their presence in B2B markets globally, with a focus on emerging and frontier markets. Industries supported include Enterprise Software, Business Services, Medical Technology, Automotive Technology, and Industrial Automation, Electronics, and others

• Education Practice: we partner with for-profit and non-profit organizations that market education and learning products and services within the US and internationally, to K-12 and Higher Education institutions, Employers, the Public Sector, and individual Students.

​

Client Engagement Models

​

We offer two unique annual partnership formats in order to deliver value year-round:

• Our unique “On-Request Partnership” provides access to customized market intelligence that is available quickly, conveniently, globally, and in unlimited amount at a fixed annual investment. This can be similar to a 'Managed Service Provider' type of engagement format.

• Monitoring as a Service (MaaS) provides recurring intelligence on specific markets or market participants.

Other engagement models such as advisory services, ad hoc research, and benchmarking are available on a fee-per-project basis. For more information, see Engagement Models

Access customized market intelligence through a single global provider

​

Due to the limited reach of English-language resources in international markets, our desktop research and primary research interviews are conducted by native speakers of the relevant language(s), who are either located in one of our four research hubs, or they are our 'feet on the ground' in their respective country. Over a typical 24-month period, we conduct studies in over 30 countries.

​

Client services are provided primarily from our locations in Washington DC and Shanghai. For more information, please contact us or schedule a meeting.