​Clients' Functions and Roles

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Emerging Strategy client service teams specialize in addressing the needs of clients who sit within a corporate function at the global level such as Marketing, Sales, Strategy, M&A, or Product Management as well as supporting research functions such as Market Intelligence, Market Research, or Competitive Intelligence. 

 

While many of our clients have global responsibilities, we also work with clients with multi-country responsibility at regional headquarters located in North America, Asia-Pacific, Greater China, Europe Middle East and Africa (EMEA), and Latin America.

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Why We Are Hired

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A typical client engages Emerging Strategy to obtain customized market intelligence because of one or more of the following challenges:

• They operate in a niche that is under-served by syndicated ("off the shelf") research providers

• The topics / issues they want to understand are very specific or deep

• They are looking for intelligence related to a country or region where there is a language barrier and/or there is a barrier related to the quality or quantity of intelligence they can gather on their own

• They just don't have the internal bandwidth or resources to get this done in the time available

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What We Do

Research: all Emerging Strategy engagements begin with a foundation of excellent research 

• Primary research including qualitative research via in-depth interviews and quantitative research via surveys

• Secondary research using public sources and proprietary sources, including syndicated research and data

• Data mining using custom-built software and machine learning to automate the collection, cleaning and output of data

• All primary research and secondary research can be conducted in multiple languages, by native language speakers

 

Intelligence: most clients need actionable intelligence, not only research

• Turning research into intelligence through analysis and triangulation

• Using visualizations to make it easy for clients to review intelligence

• Creating fully customized dashboards to facilitate the sharing of metrics

• Packaging actionable intelligence and conclusions for an executive audience

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Advisory Services: many clients need expert recommendations about a specific course of action  

• Matching experts who are senior executives with operating experience in the relevant industry, product and geography combination

• Providing recommendations to clients who need to execute strategic initiatives such as Market Entry, Launching a new Product or Service, pursuing M&A or Partnerships

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Consulting: some clients have limited personnel or local operating experience, and need execution support

• Prospecting with potential customers to pilot B2B sales in a new market

• Engaging in pre term-sheet discussions with potential M&A targets or business partners

• Conducting workshops or training for our client's employees

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Industry Focus

 

We have specific industry practice areas:

• Education Practice: we partner with for-profit and non-profit organizations that market education and learning products and services within the US and internationally, to K-12 and Higher Education institutions, Employers, the Public Sector, and individual Students.

• Software/SaaS Practice: we partner with leading Software/SaaS companies that primarily serve the B2B market but may also serve individual professional users for applications such as Sales, Marketing, CRM, Media and Design, Cloud Storage, Market Research, ERP, Accounting, Robotic Process Automation (RPA) and other applications

• Climate Practice: we partner with new entrants to the climate-tech space as well as established enterprises that are evolving to meet pressing needs, including infrastructure and engineering firms, food producers and agricultural technology providers, HVAC and heat pump manufacturers, renewable energy (solar, wind, other), and energy storage companies

• Business Services Practice: we partner with leading service providers in spaces such as Human Resources, Recruiting and Staffing, Law and Legal Services, Business Services, Professional Services, IT Services, Commercial Insurance, and Marketing and Media

• Other B2B Practice areas: we partner with leading global firms operating in or expanding their presence in B2B markets globally, with a focus on emerging and frontier markets. Industries supported include Medical Technology, Automotive Technology, and Industrial Automation, Electronics, and others

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Client Engagement Models

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We offer two unique annual partnership formats in order to deliver value year-round:

• Our unique “On-Request Partnership” provides access to customized market intelligence that is available quickly, conveniently, globally, and in unlimited amount at a fixed annual investment. This can be similar to a 'Managed Service Provider' type of engagement format.

• Monitoring as a Service (MaaS) provides recurring intelligence on specific markets or market participants.

 

Other engagement models such as advisory services, ad hoc research, and benchmarking are available on a fee-per-project basis. For more information, see Engagement Models