Emerging Strategy is an award-winning market intelligence firm and a leading provider of decision support to corporate executives and their support functions who need to drive business results and avoid blind spots in opaque B2B markets globally. We size addressable market opportunities, monitor competitors, determine customer and channel needs, identify partnership and acquisition targets, and help clients avoid commercial and regulatory surprises.
Our research and advisory engagements have spanned more than 50 countries across 6 continents, and we are known for our unique abilities in particularly challenging environments such as emerging markets and other opaque markets. Our research and thought leadership is featured in reputable publications such as The Wall Street Journal, CNBC, Fortune, Ed Week, and others. Emerging Strategy was founded in 2006 and maintains hubs in Washington DC, Shanghai, Singapore and Mexico City. We employ experts in business research and analysis, subject matter experts, and account professionals.
Clients' Functions and Roles
Emerging Strategy client service teams specialize in addressing the needs of clients who sit within a corporate function at the global level such as Marketing, Sales, Strategy, or Product Management as well as supporting research functions such as Market Intelligence, Market Research, or Competitive Intelligence.
While many of our clients have global responsibilities, we also work with clients with multi-country responsibility at regional headquarters located in North America, Asia-Pacific, Greater China, Europe Middle East and Africa (EMEA), and Latin America.
Why We Are Hired
A typical client engages Emerging Strategy to obtain customized market intelligence because of one or more of the following challenges:
They operate in a niche that is under-served by syndicated ("off the shelf") research providers
The topics / issues they want to understand are very specific or deep
They are looking for intelligence related to a country or region where there is a language barrier and/or there is a barrier related to the quality or quantity of intelligence they can gather on their own
They just don't have the internal bandwidth or resources to get this done in the time available
What We Do
Can you help me do it?
What should I do now?
What does that mean for me?
What is going on?
Support C-level executives in Marketing, Sales, Strategy and Product Management by providing the market intelligence they need
Research: all Emerging Strategy engagements begin with a foundation of excellent research
Primary research via interviews in multiple languages, around the world
Desktop research using public sources and proprietary sources such as syndicated research and data that we pay to subscribe to
Data mining using custom-built software and machine learning to automate the collection, cleaning and output of data
Intelligence: most clients need actionable intelligence, not only research
Turning research into intelligence through analysis and triangulation
Using visualizations to make it easy for clients to review intelligence
Packaging actionable intelligence and conclusions for an executive audience
Advisory Services: many clients need expert recommendations about a specific course of action
Matching experts who are senior executives with operating experience in the relevant industry, product and geography combination
Providing recommendations to clients who need to execute strategic initiatives such as Market Entry, Launching a new Product or Service, pursuing M&A or Partnerships
Consulting: some clients have limited personnel or local operating experience, and need execution support
Prospecting with potential customers to pilot B2B sales in a new market
Engaging in pre term-sheet discussions with potential M&A targets or business partners
Conducting workshops or training for our client's employees
We have two key industry practice areas:
B2B Practice: we partner with US companies operating in or expanding their presence in B2B markets globally, with a focus on emerging and frontier markets. Industries supported include Enterprise Software, Business Services, Medical Technology, Automotive Technology, and Industrial Automation, Electronics, and others
Education Practice: we partner with for-profit and non-profit organizations that market education and learning products and services within the US and internationally, to K-12 and Higher Education institutions, Employers, the Public Sector, and individual Students.
Client Engagement Models
We offer two unique annual partnership formats in order to deliver value year-round:
Our unique “On-Request Partnership” provides access to customized market intelligence that is available quickly, conveniently, globally, and in unlimited amount at a fixed annual investment. This can be similar to a 'Managed Service Provider' type of engagement format.
Monitoring as a Service (MaaS) provides recurring intelligence on specific markets or market participants.
Other engagement models such as advisory services, ad hoc research, and benchmarking are available on a fee-per-project basis. For more information, see Engagement Models
Access customized market intelligence through a single global provider
Due to the limited reach of English-language resources in international markets, our desktop research and primary research interviews are conducted by native speakers of the relevant language(s), who are either located in one of our four research hubs, or they are our 'feet on the ground' in their respective country. Over a typical 24-month period, we conduct studies in over 30 countries.