Retail in China

Market Strategy and Growth Prospects within China’s Retail Industry


Welcome to the inaugural issue of “The Service Providers’ Perspective: Retail in China.” In this issue we have focused on market expansion and growth prospects in China for 2015. This report is the product of a collaborative effort among leading professional services firms working with multinational retailers operating in China.


Emerging Strategy has provided the market and competitive landscape for the sector, as well as the growth outlook for 2015. Emerging Strategy is the leading provider of customized market intelligence services across global emerging markets.


The real estate perspective is provided by Cushman & Wakefield, the world’s largest privately-held commercial real estate services firm. Cushman & Wakefield covers the key real estate considerations that should be at the forefront of any retail strategy in China, both for existing retailers and new-to-market participants.


RTKL has contributed the architecture and design perspective. RTKL is a worldwide architecture, engineering, planning and creative services organization aimed at creating places of distinction and lasting value. In their chapter, RTKL issues critical insights into the top architectural and design trends currently playing a role in China.


The e-commerce view comes from Bluecom Group, one of the largest e-commerce solution providers in Asia. In their chapter, Bluecom Group provides tips and advice on how to successfully implement an e-commerce strategy within the China market.


Bryan Cave has outlined the legal and regulatory framework, and the issues that impact the retail sector. Bryan Cave is a diversified international legal practice with over 1,000 attorneys worldwide.


The convenience of being able to access these critical insights within a single report makes for a

great read, and should be of interest to any company or individual involved with business growth

in China’s retail sector.


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