Entry Strategies for China's K-12 Market

International Education Companies are in Uncharted Territory in China's K-12 Market


International companies are employing comprehensive strategies to expand into K-12 in China. While this market is one in which a careful strategy must be considered and international firms often encounter unforeseen obstacles to market access, this paper aims to provide context on political, social and economic trends which are supporting expansion efforts as well as some concrete examples of strategies that allow companies to succeed there.


Emerging Strategy works closely with international education companies that sell products, services and technology into China's K-12 market, as well as with K-12 private school operators and enrichment program providers that have locations in China.






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