Entry Strategies for China’s K-12 Market

August 23, 2016

International Education Companies in Uncharted Territory: Entry Strategies for China’s K-12 Market

Our latest white paper is now available for complimentary download. International companies are employing comprehensive strategies to expand into K-12 in China. While this market is one in which a careful strategy must be considered and international firms often encounter unforeseen obstacles to market access, this paper aims to provide context on political, social and economic trends which are supporting expansion efforts as well as some concrete examples of strategies that allow companies to succeed there.

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