Case Study: Manufacturing and Supply Chain Benchmarking of Leading Deodorant Brands

July 3, 2014

Brief:

Our client requested detailed benchmarking and gap analysis of the manufacturing and supply chain activities of their key competitors in Asia.

Emerging Strategy’s Solution:

Emerging Strategy conducted a detailed benchmarking exercise looking at manufacturing and supply chain KPIs, structure, and practices. This included raw materials, containers and packaging, filling, transportation and distribution activities of form factors covering stick, roll-on, and aerosol products. We benchmarked competitors’ strategy as well as operational measures taken to optimize their business performance. The study relied heavily on primary research conducted by our team on the ground, with over 30 in-depth interviews with mid and senior level contacts.

Result:

Our benchmarking and analysis enabled the client to identify opportunities for improving their operations.



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