Market Monitoring for an Uncertain World

(English) In today’s less predictable business environment it is more important than ever for companies to remain vigilant of market changes. Slower growth rates in developed markets mean that there is more intense competition for market share among incumbents, not to mention that in many industries, disruption from new technology is an ever-present threat. Don’t forget to add into the mix fluid geopolitics, evolving regulatory regimes and new customer preferences. It’s clear that today’s senior management teams need their research departments to dig through mountains of information to produce the type of insight needed to craft winning business strategies.