Our client was considering an acquisition of a major player in the electronic payment technology space and required a clear understanding of the target’s brand strength and growth prospects in India, China and Japan. By conducting extensive primary research within the financial services and payment technology sectors, we assessed the market penetration, growth prospects, and growth drivers, and developed a detailed understanding of the threats and opportunities associated with alternatives to traditional electronic payment technologies. Discussions with technology leaders and retail chains and financial services customers also helped us understand key purchasing criteria, the dynamics of hardware, software and services in this space, and trends regarding security standards driving demand for replacement technologies. Since it was a time-sensitive M&A deal, we met the client’s deadline of producing comprehensive results in less than two weeks. This allowed the client to use our analysis as a critical input regarding the deal and they decided to proceed with the acquisition.