Market Strategy

Our clients compete in the market in order to win. Emerging Strategy provides strategic advisory services that support corporate objectives.

A thorough understanding of the market and market participants is necessary but by itself not enough to win in hyper-competitive emerging markets. Our market strategy services are complementary to our market intelligence and target intelligence services. Once we have developed a comprehensive and fact-based understanding of a market, clients often engage us to assist with strategy development. Emerging Strategy provides customized strategy solutions based on each client’s unique needs and circumstances. These broadly fall into the following three categories:

New Market Entry
Entering a new market is never easy. The sheer diversity of international markets multiplied by industries and other variables makes it difficult for even the most successful companies to use the same approach everywhere. Emerging Strategy can ease this process by providing strategic recommendations backed by in-depth research and insightful analysis.

After establishing a thorough understanding of competitor, customer, channel, and supplier dynamics, as well as other environmental factors, we leverage our client’s business capabilities and existing commercial strategy to create a plan for successful entry, including channel selection, location analysis, partnerships or acquisitions, pricing, and other considerations. In case the client does not have prior operations in a given country, we can also provide referrals to other leading service providers such as incorporation agents, accountants and lawyers, human resource firms and real estate consultants in order to help clients get the operational aspects under control so that they can focus on the commercial aspects.

With certain clients we have also acted as an outsourced business development function responsible for primary interaction with customers until the client gained traction in the new market and put in place their own marketing and sales teams.

Product/Service Launch
Emerging Strategy uses a dual approach: a broad-based strategy for new products and services, as well as a tactical plan for quick penetration. We advise clients on customer segmentation strategies, channel selection, pricing, positioning, and brand messaging. Our consultants are experienced in developing commercial strategies for products and services across industries ranging from consumer products, medical devices, financial services, to education and other sectors. With certain clients we have also acted as an outsourced business development function responsible for primary interaction with customers until the client gained traction with the new product/service and put in place their own marketing and sales teams.

Case Studies
Examples of projects in support of clients:

Emerging Strategy provides senior management with decision support for growth and profitability strategies in emerging markets. We are experts in applying specific, detailed market insights to enable Global 2000 businesses to compete more effectively by winning customers, beating the competition, and meeting their strategic objectives. Businesses wishing to get in touch with Emerging Strategy can either utilize the “Contact Us” form at the top of the column to the right or email info@emerging-strategy.com for further details.