Case Study: Semiconductor and Electronic Assembly Manufacturing Equipment

July 3, 2014


The client was considering an acquisition of a manufacturer of equipment used during semiconductor assembly, PCB production, and electronics assembly, and required thorough market due diligence on the target company.

Emerging Strategy’s Solution:

Emerging Strategy collected customer and market insights from Mainland China, Taiwan, Hong Kong, and India to evaluate the market position of the target company, how widely its products were used, and to identify any ‘surprises.’ Our research also identified some evolving areas, such as near term changes in technology or standards that may impact customer decisions or render certain technology obsolete, and their possible impact on the target company. Emerging Strategy’s consultants conducted over 100 in-depth interviews as original, primary research across all the geographies. Interviewees included engineers and equipment purchasing managers at leading semiconductor, PCB and electronics assembly OEMs and contract manufacturers, as well as distributors and independent industry observers and analysts. This was in addition to leveraging any existing on-line secondary research, government reports, journals, etc.


The client used our analysis as a critical input regarding the acquisition, and decided to adjust the offer price.

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