Case Study: Benchmarking and Strategy Analysis for a Beauty Care Brand

July 3, 2014

Brief:

A client approached Emerging Strategy to assess the comparative position of one of its key brands against what were perceived to be faster growing and more innovative competitors.

Emerging Strategy’s Solution:

Emerging Strategy conducted an end-to-end value chain analysis to create a set of financial, operational and strategic benchmarks. Functions included R&D, manufacturing, supply chain and logistics, advertising and media, marketing, channel sales, and in-store marketing and selling. Consultants also conducted an extensive analysis of the client’s own brand operations and the drivers for their success in their home market. Through a mix of quantitative and qualitative analysis, Emerging Strategy demonstrated how commercial decisions and operational drivers impact brand cost structure and profitability.

Result:

Our analysis and recommendations enabled our client to select markets for further investment, and which to scale back from. The brand was partially overhauled and re-launched to greater commercial success.



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