Case Study: Agrochemicals Market Potential and Gray Market Sizing

July 3, 2014


Our client was interested in increasing their invest in agrochemical operations in Pakistan and Afghanistan and wanted insights from key players in the sector to understand market size, trends and production capacity and distribution networks of other agrochemical companies, including gray market players.

Emerging Strategy’s Solution:

We identified key players influencing business in both countries, with our industry experts using their extensive contacts to arrange meetings and interviews with decision makers. We compiled a very clear view of the sector, volumes, pricing, etc., and also identified a number of unique challenges with regard to business in South Asia and how companies were addressing them.


The client relied on our analysis as a decision support tool to determine their level of investment in this sector and used it to create their go-to-market strategy and partnership / distribution plans.

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